PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN GO-JEK

This study is to determine the effect of Service Quality and Customer Satisfaction on Loyalty sample used 96 consumers. Hypothesis testing uses validity reliability tests, especially classification assumptions such as normality test, multicollinearity heteroscedasticity test autocorrelation test. The analysis regression correlation analysis, determination, t f based results research partially showing that service quality has a positive significant influence Gojek with significance 0.000 <0.05 tcount 3.762 for customer satisfaction. Partially also shows satisfaction Loyalty, which 0.001 3.568. Meanwhile, simultaneous show have gojek loyalty